Eric works with financial institutions and a variety of other organizations with their web development and online marketing initiatives, helping to ensure the Internet is used as a strategic business and marketing tool. Prior to dedicating his career to the “digital” arena, Cook held a variety of positions in community banking sector, most recently as COO and Regional President. With over 15 years of banking experience, he is a graduate and now faculty member at the Graduate School of Banking at the University of Wisconsin, Madison and regularly speaks at industry association meetings across the country on the topics of technology, Internet marketing and social networking as they relate to the financial service industry.

Jack has helped craft and sustain more than 100 Business Banking Performance Culture initiatives in banks from $150 million to three of the nation’s top five. A bestselling author, lecturer and classroom instructor, Jack’s three decades in banking and consulting make him widely accepted as an industry expert in sales and sales management initiatives. With more than 62,000 Middle Market and Small Business bankers personally trained and coached, he is one of America’s most prolific and sought after facilitators.

John is responsible for managing the sales and delivery of consulting services for banks. Over the past 20 years, John has worked and managed hundreds of consulting engagements for financial institutions ranging in asset size from $50 million to more than $1 trillion. He has extensive project management experience and has managed various engagements including operational consolidations, financial and organizational analyses and productivity improvements.

Bob is responsible for developing and managing ABA’s Center for Commercial Lending and Business Banking. Prior to entering into the trade association world, Bob was a commercial banker. During his thirty year banking career, he served in various line and staff positions. He has extensive experience in the areas of commercial lending, sales and marketing, executive education and strategy development.